Idli Kadai, the highly anticipated fourth directorial from Dhanush, is slated to hit cinemas globally on October 1, 2025, timed with the Ayudha Puja festival period. The makers have confirmed that advance ticket booking is live on major platforms like BookMyShow and TicketNew, alongside select multiplex chains.
Trailer & Promotional Strategy
The official trailer of Idli Kadai was unveiled in a grand event on September 20, 2025, held at Prozone Mall in Coimbatore. After the live launch, the trailer was made available across YouTube, Facebook, X and Instagram from 5 p.m. onward.
In the promotional clip, Dhanush is introduced as Murugan, grappling with conflicts between modern aspirations and preserving his ancestral idli shop legacy. The trailer leans heavily into family drama, legacy, rural pride, and emotional stakes.
Promotion has been aggressive across Tamil Nadu, with character posters, hoardings, social media campaigns, and city-level pre-release events in Madurai and Trichy.
During the Coimbatore trailer launch, Dhanush appealed to audiences to resist early reviews and form judgements only after full viewing.
Cast, Crew & Budget
Idli Kadai is written, directed, and co-produced by Dhanush under his Wunderbar Films banner in partnership with Dawn Pictures. The technical crew includes cinematographer Kiran Koushik, editor Prasanna GK, and music by frequent collaborator G. V. Prakash Kumar.
The film features an ensemble cast:
- Dhanush as Murugan
- Nithya Menen (female lead)
- Arun Vijay (as antagonist, named Ashwin)
- Rajkiran (as Sivanesan)
- Sathyaraj, Shalini Pandey, Prakash Raj, P. Samuthirakani, Parthiban (in a cameo)
Though official budget figures remain unconfirmed, some trade sources and social media chatter cite a rumored ₹104 crore production cost. This number should be approached with caution until clarified by the producers.
Ticket Booking & Box Office Opening
Advance ticketing for Idli Kadai went live across platforms like BookMyShow, TicketNew, and via multiplex chains. A special Buy One Get One Free (BOGO) offer has been announced by the makers to spur early audience turnout during its first week.
Trade analysts estimate that Idli Kadai could open with a first-day collection around ₹8 crore in Tamil Nadu alone, capitalizing on holiday footfalls and strong pre-release buzz.
In international markets like the UAE and Oman, the film is listed on regional chains such as VOX Cinemas and will be screened with subtitles. Distribution in Tamil Nadu is handled by Red Giant Movies, while overseas and regional rights have been sold to multiple distributors.
With a potent blend of star power, sentimental storytelling, festival timing, and aggressive promotional tactics, Idli Kadai is positioning itself as a major Tamil release for 2025. If early ticket momentum translates into consistent footfalls, the film could emerge as a key commercial success under Dhanush’s directorial banner.
