Millie Bobby Brown is venturing into romantic comedy for the first time with Netflix’s Just Picture It, which officially entered production as of September 2025. Filming began in Georgia under the direction of Lee Toland Krieger and a screenplay by Jesse Lasky.
Plot & Premise
Just Picture It sets up a contemporary, imaginative twist on romantic fate. The story centers on two college students whose smartphones suddenly begin to display images from ten years in the future—images that depict them as a married couple with children. As the glitch deepens, they must navigate whether what’s presented is their inevitable path or a possible outcome they can still shape. The premise combines time-slip mystique with rom-com tropes, positioning Just Picture It at the intersection of heart and speculative notion.
Cast & Creative Team
The lead roles are filled by Millie Bobby Brown and Gabriel LaBelle, with Brown also serving as one of the producers. Supporting cast additions include Amrit Kaur, Julian Dennison, Anthony Keyvan, Ben Jackson Walker, Brec Bassinger, Idina Menzel, and Margo Martindale. The ensemble suggests a blend of emerging talent and veteran presence.
Behind the camera, the film is directed by Lee Toland Krieger (known for You and Dead Boy Detectives) and penned by Jesse Lasky. The producing slate includes Joe Roth and Jeff Kirschenbaum (RK Films), alongside Millie Bobby Brown and Robert Brown (PCMA Productions). Additional executive producers are Jake Bongiovi, Isobel Roberts, Alyssa Altman, and David Kern.
Notably, Just Picture It marks Brown’s first foray into romantic comedy—an expansion beyond the fantasy, mystery, and adventure genres she’s known for.
Production Status & Timeline
Principal photography reportedly began in early September 2025 in Georgia. Shooting is expected to span several weeks, with some sources speculating an end date in late October 2025. The schedule reflects a tight window, likely coordinated to accommodate other obligations in Brown’s calendar.
While Netflix and the production team have yet to announce a firm release date, many observers project a debut in the latter half of 2026—pending post-production, marketing, and scheduling. If that timeline holds, Just Picture It will land roughly a year after its filming.
Significance & Expectations
This project is significant not only for Brown’s career trajectory but also for Netflix’s expanding approach to romantic comedies. Brown’s involvement from the ground up—as actor, producer, and creative advocate—suggests she has considerable stake in shaping the film’s tone and identity. That level of creative ownership is not always afforded to young stars in large streaming projects.
Just Picture It arrives during a renewed interest in rom-coms on streaming platforms, blending genre innovation with character-driven romance. The high-concept premise (digital time hints) is designed to set it apart from more conventional romantic fare. Industry watchers will be watching how Brown’s brand of emotional authenticity pairs with the film’s speculative edge.
In sum, while Just Picture It remains in its early stages, the pieces in place—cast, creative leadership, plot concept—offer a compelling glimpse of what may become a breakout moment for Brown in romantic comedy. As Netflix continues to build its original slate, this first rom-com from Brown could be a noteworthy test in balancing star power, narrative ambition, and audience appeal.
