The NFL has officially announced that Bad Bunny will headline the Super Bowl LX halftime show on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The news was confirmed on September 28, 2025, in a joint release by the NFL, Roc Nation, and Apple Music, sparking massive buzz across sports and entertainment media.
Why Bad Bunny?
Bad Bunny, born Benito Antonio Martínez Ocasio, has become one of the most influential global music stars. Known for blending reggaeton, Latin trap, and experimental sounds, he has repeatedly topped streaming charts and broken records. His cultural influence, language crossover, and stage presence make him a natural fit for one of the world’s most-watched televised events.
The Puerto Rican superstar is also no stranger to the Super Bowl stage. In 2020, he made a surprise appearance at Super Bowl LIV, performing alongside Shakira and Jennifer Lopez in Miami. That cameo now feels like a preview of what’s to come.
A Historic Choice
This will mark one of the most significant halftime shows in recent history, as Bad Bunny becomes the first Puerto Rican solo artist to headline the Super Bowl halftime performance. His selection reflects the NFL’s continued push toward diversity and global appeal in entertainment.
The halftime show is being produced by DPS, with Roc Nation and Jesse Collins as executive producers, and Hamish Hamilton directing. Apple Music returns as the presenting sponsor, ensuring high production value and global promotion.
What to Expect from the Performance
Fans can anticipate a show that blends Bad Bunny’s biggest hits—ranging from “Tití Me Preguntó” to “Un Verano Sin Ti”—with his bold visuals and unpredictable artistic flair. His recent album Debí Tirar Más Fotos (2025) and multiple Latin Grammy nominations suggest that new material could also feature prominently.
Beyond the music, Bad Bunny is known for using his platform to spotlight Puerto Rican culture, social justice, and experimental fashion. Many expect these themes to shape his Super Bowl set, making it more than just a performance—it could be a cultural statement.
Building on a Legacy
The Super Bowl halftime show is one of the most coveted stages in entertainment history. Previous headliners include legends like Michael Jackson, Beyoncé, Shakira, Jennifer Lopez, and Rihanna. For Bad Bunny, this milestone cements his place in that lineage while also expanding Latin music’s presence on a global stage.
Looking Ahead
As February 2026 approaches, anticipation will only grow. Ticket sales, halftime teasers, and promotional campaigns are likely to dominate headlines in the months ahead. One thing is certain: when fans ask “Who is performing at the Super Bowl 2026?”, the answer—Bad Bunny—promises a performance as bold, groundbreaking, and unforgettable as the artist himself.
